People have enough to live, but nothing to live for

A hugely positive article here on the nascent change from consumer to citizen that I talked about in an old post. Andy, of the Green Thing, sums up that

people still haven’t found what they’re looking for and hundreds of millions of them, who no longer have to worry only about where their income is coming from, have started searching for happiness in places other than shops.

In a system geared to measure success by means of throughput (GDP), rather than true wealth, it's a daunting prospect to imagine such widescale change coming about. But with powerful forces, even within the field of advertising that (in Andy's words)

wrote the manifesto for the 20th century’s ideology of triumphant consumerism and excessive individualism,

beginning to tell this narrative of change, perhaps steps are being made. People, and organisations, are facing that choice between business as usual, and doing something memorable by embracing this narrative.